Special Occasion Jewellery or SO-Jewellery as we are lovingly called was created because of a love of beautiful things on a budget. Established in 2011, and settling in to be one of the leading online wedding accessories boutiques in the UK. SO Jewellery offer something for every bride, on any budget. ” The entire reason for setting up the business was to offer brides a affordable way to look good on their big day. We always try to offer the highest quality products; be it or hair accessories, jewellery or veils at a price that is fair and reasonable. We never overcharge just because our competitors prices are higher – it is the cornerstone of our business and something that will never change”

Affordable bridal jewellery and wedding hair accessories

From the very beginning we have worked hard for SO Jewellery stay at the forefront of bridal fashion. “Our hair accessories and bridal jewellery have always been on trend and accessible for all brides” With new lines being added all the time. Just this year, we have updated our offering and now include bridal belts, veils and garters on the website.

SO Jewellery are the only online bridal accessories retailer who currently stock both fashion and costume pieces alongside fine sterling silver jewellery. “It is important to have a balance on your wedding day, I think. I love that our affordable wedding hair accessories can be worn with a special bracelet or earrings and look stunning together – to mix and match fine jewellery with costume accessories helps keep costs down for the bride and provide the Luxe for Less ethos we believe in”

After a successful start all those years ago, the business flourished into something that was bigger than any one person to manage. In 2015, SO Jewellery was taken over by The Dressing Rooms, a beautiful bridal boutique in the heart of the West Midlands, and it looks set to become even greater. The team at The Dressing Rooms are fully committed to keeping SO Jewellery updated, and ensuring an even greater level of customer service success. Customer satisfaction and a stress free shopping experience is high up on the list of priorities for The Dressing Rooms and SO Jewellery is no different.